The Age of Creativity provides leadership, profile, advocacy and infrastructure development for everyone who believes in the value of creativity for older people.
"Over recent years, there has been a growing understanding of the impact that taking part in the arts can have on health and wellbeing. By supplementing medicine and care, the arts can improve the health of people who experience mental or physical health problems. Engaging in the arts can promote prevention of disease and build wellbeing. The arts can improve healthcare environments and benefit staff retention and professional development."
As a professional network of practitioners from arts, health, culture, social care, academia, voluntary and community sectors, we are all required to use robust research and best practice to inform our work and produce evidence that we are delivering outcomes that older people need and gain benefit from. The evidence base for culture, health and wellbeing is large and growing significantly. Making the case for the role of the arts in supporting older people to enjoy better health, wellbeing and quality of life is important to us. We do this by presenting advocacy materials that support:
Arts and cultural sectors to better understand the needs of older people and ensure that their aspirations are reflected at every opportunity;
Health, public health and social care sectors to better understand the role of the arts and creativity in supporting older people to enjoy more healthy and fulfilling lives;
Community care sectors to better understand how creative approaches can support your delivery and improve the lives of the people you support;
Arts and Health professionals to better understand where to find the latest research and how you can contribute to the evidence base;
For more information on national Arts, Health and Wellbeing developments visit: